CHANGE

If I had to describe the Juggler brand with one word, it would be “CHANGE“.

After the success in the launch of our first deck, we noticed lots of problems in our industry. The Limited Ed. decks were being sold at really high prices, with not the best quality and some of them had zero innovation: always the same designs, but different colours.

This made us think about our brand. ¿What were we going to do about it?

As a result, we changed completely our philosophy by not sticking to any philosophy. This might seem absurd, but in a world dominated by trends, we didn’t want to follow any of them. This way, our brand will be offering each time completely different and new products, with the best possible quality at the lowest possible price, such as our new Juggler Marble Edition.

«progress is impossible without change and those who cannot change their minds cannot change anything» – George Bernard Shaw

INSPIRATION

The problem with new ideas that hasn’t been done before is to think them. This deck is the result of dozens of designs thrown away and lots of months trying to answer the same question: ¿how would it be the coolest deck we can make?

We wanted to create something unique, a deck that everyone (magicians, cardist and people not related to cards) would see and say “WOW! That is a f**ing crazy cool deck of cards!”.

Our inspiration has been a new art form, very popular in some music festivals, that allows you to paint your body with a design similar to a tie-dye T-shirt by introducing your arm in a container with liquid paint.

THE DESIGN